xAI, Elon Musk's artificial intelligence company, has unveiled Grok 3 , its most advanced AI model to date. Promising to outperform the competition in search and machine learning, this launch is accompanied by significant changes to the X Premium+ subscription.

Grok 3: More powerful and precise
After months of anticipation, xAI has officially announced the launch of Grok 3 , an AI model that promises significantly better performance than its predecessor. According to Elon Musk, it boasts 10 times the computing power of its predecessor , thanks to the use of a 200,000-GPU data center in Memphis, Tennessee.
During the presentation, Musk stated: "Grok is an artificial intelligence system that seeks the absolute truth, even if it may be controversial."
The new model has undergone rigorous testing, outperforming GPT -4 in assessments such as AIME (focused on mathematics) and GPQA (physics, chemistry, and biology). Furthermore, it has demonstrated superior reasoning in the Chatbot Arena , a collaborative AI assessment platform.

The Grok model family
Grok is not a single model, but a family of AI with different versions adapted to different needs:
- Grok 3 MiniDesigned for quick and efficient responses, albeit with less accuracy.
- Grok 3 Reasoning and Grok 3 Mini Reasoning: Models specialized in fact verification and solving mathematical, scientific and programming problems.
In addition, it will incorporate a voice mode similar to that of ChatGPT , allowing for a more natural interaction with users.
Integration with DeepSearch and improvements in X
Alongside the launch of Grok 3, xAI has developed DeepSearch , a tool that scans the web and the X social network to collect and summarize relevant information in real time. This advancement will be available exclusively to X Premium+ users , who will also have access to the SuperGrok plan , offering advanced artificial intelligence features.

Changes to the X Premium+ subscription
The launch of Grok 3 brings with it an increase in the prices of X Premium+ :
- $50 per month
- $395 annually
According to the company, this price increase will allow them to offer new AI capabilities and an ad-free browsing experience. Pricing and subscription details are available on the official X support page.
Availability
Grok 3 and its various versions will be accessible through the xAI API in the coming weeks . With this release, Elon Musk and his team aim to challenge the leadership of OpenAI and other major tech companies in the field of artificial intelligence.

The future of Grok 3 promises to transform how users interact with AI in X. We'll have to wait and see how its impact on the market evolves.
Article adapted by Alondra Flores | February 10, 2025, published in Wired.
