Ultra Violet: The Pantone Color of 2018
Prepare for an ultraviolet rain. Pantone It was announced a few days ago that the color of the year 2018 will be Ultra Violet.
"From the exploration of new technologies to artistic expression and spiritual reflection, the intuitive Ultra Violet "It illuminates the path to what is to come," he says. Leatrice eiseman, executive director of Pantone's color consulting division.
You may love him or hate him, but it will be difficult to escape his reign. Ultra VioletDetermined by a group of color experts, the program color of the year It's both a trend prediction and a self-fulfilling prophecy. Months before the announcement, the most comprehensive color standardization company on the market collaborates with popular brands to unleash a flood of products in the same shade. It doesn't matter if the products are particularly innovative; the point is to be fashionable.
This year, Pantone partnered with the cosmetics brand LONDON to formulate a special edition makeup in Pantone Ultra Violet. She also worked with Saatchi Art to identify works of art by color. If we take previous years as a reference, mugs, graphics, sweaters, ties, and even chairs will be presented in ultraviolet.
Starting with cerulean Since 2000, Pantone has been identifying the color of the zeitgeist. Cerulean, a steely blue-gray, represented the angst of the post-Y2K era. The 2016 twin colors, Rose Quartz and Serenity, were a nod to gender equality, and last year's Greenery was intended to lift our spirits amid the dark turmoil in world politics.
"Pantone's Color of the Year has come to mean much more thanwhat's trending“In the world of design, it’s truly a reflection of what’s needed in our world today,” says Laurie Pressman of the Pantone Color Institute. Ultra Violet, Pantone explains, It evokes mindfulness, spirituality, creativity, experimentation, and nonconformity..
Violet is NOT Purple
Since we'll be living with a lot of ultraviolet light next year, it's worth making sure we're targeting the right color. Despite what the collective imagination might suggest, violet... No. It's purple. Both colors are created by combining red and blue, but violet is deeper with more blue tones, compared to purple which has more red in its composition.
In optics, violet is considered a spectral colorThis means it is among the seven colors that the human eye can perceive in the electromagnetic spectrum. It has a wavelength of 380-450 nanometers. 
One of the pieces selected by Saatchi Art for Pantone It offers a useful juxtaposition: the abstract painting of Alexander Jowett Night, be 2 It has a violet background and violet lines.
To further distinguish the two colors in the Pantone spectrum, we had to ask ourselves: Was Ultra Violet inspired by Pantone purple (the symbol of love #2) of the late singer Prince? Eiseman says they are similar only in spirit: “Our selection for the 2018 Pantone Color of the Year had already been confirmed before Prince came to us to develop a distinctive purple hue that was exactly the same as his piano violet,” he explains. “However, Prince and other musical icons like David Bowie and Jimi Hendrix have brought shades of Ultra Violet to the forefront as expressions of individuality and creativity.”
Marketing the wrong name?
Technically speaking, the name of Pantone's 2018 tent color is a misnomer. Ultraviolet is not a color most humans can see because it's outside the visible spectrum.
Only people with a condition called aphakia (the absence of the eye's lens) can perceive ultraviolet light as a color. The French painter Claude Monet He is the most famous of these strange seers. Known for a spectacular number of paintings in violet hues, scientists speculate that Monet was able to see ultraviolet light after undergoing a surgical procedure to remove the entire lens from his left eye at the age of 82.
Scientific precision did not prevent Pantone from choosing this misnomer"The name is always a factor in our selection because it's part of what it evokes." the emotion of color"Eiseman says."Ultra It connotes greater importance and emotion within the name, which also reinforces the characteristic Out of this world of the color."
