Is your website ready for voice search?
Okay Google, tell me more about voice searches:
Listen carefully, keep reading to learn about the next big breakthrough in web page design and development; it's the only sure way to protect your competitive advantage.
We're talking about voice search!
It is likely that by the end of 2020 many online searches will be voice commands, largely due to the growing reliance on mobile phones and smart speakers.
Why write when you can speak?
Your customers are talking
Voice search is a logical and evolutionary step in terms of how people interact with InternetConvenience and speed are vital when accessing information online. Voice search can be much faster and easier to use, especially for hands-free operation on mobile phones.
Voice search is increasingly used to find local services and 'on the go' destinations, for example: «Find the best website designer near me", etc.
However, internet users are also becoming increasingly comfortable vocalizing a wide range of search queries, such as "Where can I buy grey running pants?" and so on.
How big is the voice going to be?
To put this trend into vivid perspective, shipments of smart speakers grew by 200% during the third quarter of 2018, compared to the previous year. This growth continues today, with Amazon Alexadistributing the majority of the devices, followed closely by Google Home.
Such is this upward trend for IoT (Internet of Things) devices that global sales of smart speakers are estimated to exceed $30 billion by 2024! Around 55% of all homes will have voice command technology by 2022.
As expected, Millennials and Generation Z are the ones who use voice search as a normal part of their day. They are also the most likely to use technology. portable technology that is inherently suited to voice interaction.
How can my website find its voice?
Of course, at this point in history all websites should be responsive, meaning optimized for mobile phones. Isn't yours? Contact us and we'll optimize it for you.However, what's the secret to making your website able to respond to voice requests?
As with all successful websites, it comes down to a constant process of evaluation, development, and updating. This includes using regular UX research to gain a deeper understanding of what your website users are asking for!
"Furthermore, the irony is that the simplicity of voice searches makes SEO demands more complex!"
More than ever, the way your site is structured must answer questions succinctly. Content should be logically distributed, with careful use of headings, bullet points, and other design elements.
The way you write content can be crucial, including the use of keywords in a sequence that is likely to reflect the voice questions.
Another good tip to make your website relevant in voice searches is to use microdata through the standard of Schema.org
However, there is one particularly important "secret" to success in voice search.You must keep the content clear and aimed at the 'lowest common denominator'Voice searches tend to be simpler and more direct than typed queries.
They rely on everyday language and colloquialisms. This means that a website full of technical jargon can hinder the process, compared to content written for the general public.
"(Clarity is also something that Google values highly in its analyses, of course)."
Other important factors include your page load times. If someone asks a device to search for a website, it's unlikely to be able to. the type of user who patiently waits for a response!
Furthermore, their overall digital footprint could be significant. For example, an e-commerce website with an Amazon storefront increases its chances of being found when households use voice searches on Alexa smart speakers.
Ask us anything!
Asking questions on your mobile phone or home technology is quickly becoming second nature. This means that voice searches will become increasingly common.
However, asking "Alexa, is voice search ready for my website?" might not be helpful. However, en Selfish We can help you optimize your website for voice search..
We'd be delighted to use our experience and knowledge to prepare your website for everything 2020 has in store. Just ask!
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