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Zero one

Year:2026
Project Type:E-commerce
Location: Mexico City, Mexico
Industry:Technology and communications

Design and development of the Zero Uno homepage, the online store of Cooperativa Pemex, with a modern and dynamic visual proposal focused on improving the browsing experience, highlighting relevant content and facilitating exploration of the platform.

VISIT SITE
Mobile online store with product categories Woman wearing glasses under green and orange lighting

The challenge: to revamp the Zero Uno shopping experience

Zero Uno, the online store of Cooperativa Pemex, needed to revamp its homepage to present the catalog more clearly and facilitate browsing from the first contact.

Project objectives

  • Modernize the visual presentation of the ecommerce site.
  • To give greater visibility to products, categories and new items.
  • Facilitate access to the search engine and the main navigation routes.
Zero Uno online store shown on mobile devices
Automatic coffee machine on a white surface
Video game controller suspended over one hand
Zero Uno online store design with products and shopping sections

Our design and development solution in Magento

Selfish She worked on the UX/UI design and development of the homepage using Magento and PHP. We organized the content using a visual structure geared towards catalog exploration and incorporated a more prominent search engine within the user experience.

The proposal maintained consistent navigation for the different markets served by Zero Uno.

Learn more about our web design and development services.

Person using a laptop with the Zero Uno online store Headphones on an orange background
Laptop with categories from the Zero Uno online store
Product categories from the online store on an orange background
Zero Uno online store adapted for computer and tablet

The result: a clearer and more modern homepage

The result was a homepage with a more modern identity and a clearer organization of products, categories, and new arrivals. The new design helps direct attention to the catalog and makes browsing the store easier.

Tell us about your next ecommerce project or visit other works in our portfolio.

Laptop keyboard backlit with orange and purple lights
Two people using a mobile phone under colored lighting