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Design Within Reach

Project Type: Online Catalog | Information Pages
Location: Mexico City, Guadalajara and Monterrey
Industry: Furniture
Year: 2023

Informational website for Design Within Reach Mexico (DWR Mexico), an international designer furniture brand. The website maintains the visual identity of their US site, adapted for a Spanish-speaking audience.

The site showcases its catalog of iconic furniture and offers key sections such as monthly promotions, digital catalog download, and Instagram integration to strengthen its online presence.

VISIT SITE
Online Catalog Selfish Online Catalog Selfish

For this project, front-end development technologies were combined with WordPress for content management. Figma was used for the visual design, maintaining consistency with the US site. The structure is fully responsive, ensuring a seamless user experience on any device, both mobile and desktop.

Design Within Reach Online Catalog Selfish
Design Within Reach Online Catalog Selfish Design Within Reach Online Catalog Selfish Design Within Reach Online Catalog Selfish
Design Within Reach Online Catalog Selfish

A user needs analysis was conducted, prioritizing the simplicity and accessibility of the content. Sections such as product categories, tables and chairs, and modern design styles were optimized to provide an intuitive experience. Quick access to locations and catalog downloads were also considered, improving site efficiency and the user experience.

Design Within Reach Online Catalog Selfish Design Within Reach Online Catalog Selfish
Design Within Reach Online Catalog Selfish
Design Within Reach Online Catalog Selfish
Design Within Reach Online Catalog Selfish

The website also integrates a real-time Instagram feed, allowing users to connect with the brand through visual content. Additionally, a "Design Icons" section was included, highlighting the brand's iconic products. The final design reflects DWR's global heritage, adapted to the needs and preferences of the Mexican market.

Design Within Reach Online Catalog Selfish
Design Within Reach Online Catalog Selfish