“So far we have added 250,000 businesses and 6 million active users, who are an important part of the growth that AMVO sees in the country, which is estimated at 27%,” said Juan Luis Bordes, general manager of PayPal Mexico.

As part of its strategy, it wants to add more businesses to its platform and, although some companies, including Tienda Nube, indicate that it is one of the most used apps by businesses, with 16% preference in 2023, the company will make some promotions available.

“We will have an activation in the Interest-Free Payments option that will allow businesses to earn money. The idea behind this is also to encourage users to use this method, taking into account that many end-of-year expenses can reduce the average transaction value,” Luigi Foriesteri, Senior Marketing Manager at PayPal Mexico, explained to Expansión.

The company will also be holding its PayPal Fest, a series of discounts for users who use its app that will allow them to get tickets with some participating banks.

“We know that issues like inflation and the economic crisis can have an impact, but we still expect to grow 30% this year, and although it may be more difficult to achieve this number, the current boom sends good signals to the ecosystem,” Bordes noted.

According to AMVO, Mexican shoppers cite an average of five reasons for buying online. They primarily recognize the benefits of home delivery, avoiding trips to physical stores, and having access to inventory exclusive to the digital channel.

Therefore, it is important for the industry to pay attention to the delivery methods of each digital platform, product availability, and the content itself, as online shopping is increasingly becoming part of consumers' daily lives.