SEMrush has released its latest study, The state of search in 2022: data, trends and opportunitiesIn it, he explores in detail the behavior, trends, and expectations surrounding the current search landscape. It is an extensive document, from which we have extracted some interesting conclusions related to the the way we have of searching on Google.
How long are users' search phrases?
Understanding how users search the internet is of great importance to professionals in the marketing and advertising sector, especially due to the search engine ranking they can achieve through this medium, and the ability to better understand your audience by analyzing search results.
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With this, we might even think that users have stopped being specific because there is no longer a need to be. Since, with these tools, they can reach their primary interest by simply searching for a few words. As Semrush itself explains, "Queries that have one or two words, for example, can simply be starting points in certain search journeys. Let's say a user searches for the word 'titanic.' While the query may reflect a high-level informational intent, as opposed to something more specific like 'how can an iceberg pierce the steel hull of the Titanic?'", It may be just the first in a series of searches.
Keywords by search volume
In any case, queries containing 3 to 5 words do not receive the highest number of searches per keyword. If, instead of looking at unique keyword phrases, we consider the search volume of these keyword phrases, the shortest ones are the most frequently typed into Google. even down to just 1 or 2 words.
Keyword length distribution by total search volume
SEMrush explains that "The average search volume for a 3- to 5-word query is only 164 searches per month, while those containing 1 or 2 words have an average search volume of 590 per month. This means there could be more unique queries in the 3- to 5-word range, as we saw earlier, but each one generates fewer searches per month on average."
This is most striking with searches containing 10 or more words, which average less than 100 monthly searches (98). This highlights the quantitative value presented by the short-tail keywordsThese are used in positioning strategies and are one of the pillars of this type of campaign. Thus, although the use of long phrases or long tail keywordsFor search engine optimization (SEO), short phrases can offer better conversion results due to their specificity. It's important not to overlook short phrases, as they have a significant search volume. And as this study reflects, More than 96% of all searches contain only 1 to 5 words.
Now you know more about keywords!
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