A REFLECTION OF OUR ESSENCE
OUR COLORS
The golden one of Selfish It's not just a color; it's a symbol of our identity. Deeply rooted in every aspect of our brand, from the logo to the graphic details, this hue underscores our commitment to excellence.
With a perfect blend of forward-thinking vision, our golden hues ensure a constant and distinctive presence, being the visual core that defines us and differentiates us in the market.
This tone evokes feelings of success and achievement, while its association with history and tradition brings a sense of enduring value.
It is a color that conveys strength and authority, often used to project an image of professionalism and seriousness.
BRAND COLORS
The color palette consists of chromatic and gradient colors. The consistent use of these
Colors will create brand recognition and strengthen the brand.
BLACK
#000000
R 0 G 0 B 0
C 84 M 83 Y 73 K 80
PEACH YELLOW
#F8E7AA
R 248 G 231 B 170
C 0 M 7 Y 31 K 3
CALICO
#DECC8D
R 222 G 204 B 141
C 0 M 8 Y 36 K 13
GOLD 3
#A18D57
R 161 G 141 B 87
C 0 M 12 Y 46 K 37
WHITE
# FFFFFF
R 250 G 250 B 250
C 0 M 0 Y 0 K 40
BLACK
#000000
R 0 G 0 B 0
C 84 M 83 Y 73 K 80
WHITE
# FFFFFF
R 250 G 250 B 250
C 0 M 0 Y 0 K 40
COMPLEMENTARY COLORS
The secondary color palette consists of three variations. These will be used in various graphics and texts, replacing the primary colors when necessary.
DUSTY GRAY
#999999
R 153 G 153 B 153
C 0 M 0 Y 0 K 40
WALLERY
#EDEDED
R 237 G 237 B 237
C 0 M 0 Y 0 K 7
WILD SAND
# F7F7F7
R 247 G 247 B 247
C 0 M 0 Y 0 K 3
SECONDARY COLORS
Color palette for use in graphics for the Intranet and the Administration System Selfish.
1
# 009B83
2
#41AF8D
3
# 83C398
4
#C4D7A2
5
#F6DEA5
6
#ECB389
7
#E2886E
8
#D85D53
9
#C93F56
10
#B43485
11
# 9E28B3
12
#891DE2
13
#7D38F7
14
#776BF9
15
#719EFC
16
#6BD2FE
17
#89C6F7
18
#B1AED
19
#D88FE3
20
#FF73D9
1
# 009B83
2
#41AF8D
3
# 83C398
4
#C4D7A2
5
#F6DEA5
6
#ECB389
7
#E2886E
8
#D85D53
9
#C93F56
10
#B43485
11
# 9E28B3
12
#891DE2
13
#7D38F7
14
#776BF9
15
#719EFC
16
#6BD2FE
17
#89C6F7
18
#B1AED
19
#D88FE3
20
#FF73D9
