The average ticket was $117,93, and the best-selling products were cosmetics, sportswear, and fitness and nutrition products.
Although there is still a hangover from the sales, Black Friday is over and some companies are starting to give the preliminary results of their campaigns.
Anticipating the official announcement, Harley Finkelstein , president of the eCommerce platform Shopify , published a post on his official LinkedIn account with a very positive summary of the campaign:
“The results of Black Friday are already here.
Businesses using Shopify generated $6.200 billion (approximately €5.332 billion) in total sales on Friday, a 25% increase year-over-year (22% at constant exchange rates). A record day for the entrepreneurs driving this platform.
Consumer spending surged at 12:01 PM EST, when sales peaked at $5,1 million per minute. The average checkout order value was $117,93 (€101,42).
And what were people buying?
categories of product with highest order volume were: cosmetics, tops, sportswear and fitness and nutrition products.
Some of the most popular products we saw:
- ALO, Accolate Crew Neck Pullover
- Cozy Earth bamboo sheet set
- Merit Beauty, Flush Balm
- Goose Creek Candle, 3-Wick Christmas Tree Candle
- Caraway Home, kitchen utensil set
- ILIA Beauty, Super Serum Skin Tint
- Brooklinen, Super Plush Bathrobe
- Bees, The Weekender
The biggest weekend in retail has kicked off in spectacular fashion. Black Friday belongs to entrepreneurs. Shopify simply makes it possible for the world to find them.
Original article by Noelia Fraguela | Marketing4ecommerce | December 4, 2025
