The average ticket was $117,93, and the best-selling products were cosmetics, sportswear, and fitness and nutrition products.
Aeven though there's still a hangover of offers, el Black Friday It's over. and some companies are starting to give the preliminary results of their campaigns.
Anticipating the official statement, the president of the eCommerce platform Shopify, Harley Finkelstein, published a post on their official LinkedIn account with a very positive summary of the campaign:
“The results of Black Friday are already here.
Businesses using Shopify generated $6.200 billion (about €5.332 billion) in total sales on Friday, a 25% more than last year (22% based on constant currency). A record day for the entrepreneurs driving this platform.
Consumer spending spiked at 12:01 PM EST, when sales peaked with $5,1 million per minute. El average ticket at checkout it was 117,93 dollars (101,42 euros).
And what were people buying?
The categories of product with highest order volume were: cosmetics, tops, sportswear and fitness and nutrition products.
Some of the most popular products we saw:
- ALO, Accolate Crew Neck Pullover
- Cozy Earth bamboo sheet set
- Merit Beauty, Flush Balm
- Goose Creek Candle, 3-Wick Christmas Tree Candle
- Caraway Home, kitchen utensil set
- ILIA Beauty, Super Serum Skin Tint
- Brooklinen, Super Plush Bathrobe
- Bees, The Weekender
The biggest weekend in retail has kicked off in spectacular fashion. Black Friday belongs to entrepreneurs. Shopify simply makes it possible for the world to find them.
Original article by Noelia Fraguela | Marketing4ecommerce December 4, 2025
