New artificial intelligence features are coming to WhatsApp in Mexico. This time, unlike previous updates, the new feature isn't directly for users, but for businesses using WhatsApp Business . With this launch, Mexico becomes the first country in the world to have AI assistants for businesses, designed primarily for SMEs.
According to the company, these new agents will allow businesses—especially small and medium-sized enterprises that use WhatsApp Business as their primary sales and support channel—to change the way they interact with their customers. Thanks to artificial intelligence, they will be able to manage a higher volume of conversations while simultaneously reducing response times, thereby increasing sales.
According to Alejandro de Haro, Industry Lead for Meta in Mexico, this will be a " transformative launch" for the economy of companies in the country that use this channel, where artificial intelligence can help them maximize their operational capacity.
What AI agents can do on WhatsApp
According to the company, once configured, WhatsApp's AI agents will be able to perform various tasks . These include:
- Answer frequently asked questions automatically.
- Recommend products from the catalog of bussiness.
- Helping companies to maintain more efficient communication with your customers.
That's not all. Businesses can also customize the settings of these agents to their liking using their company data, such as the products in their catalog or information from their website, which the assistant will use to formulate responses . They can even set a schedule during which the agent can respond, just like a real person. Additionally, businesses can define when a conversation should be transferred from the AI to a human agent to address more complex or specific questions.
How to access the new tool
According to Meta, to access this new feature, the first step is to determine if the business meets the necessary criteria . These are:
- Use the WhatsApp Business app in Spanish.
- Have at least one product in your catalog.
This can be confirmed by visiting the official link provided by WhatsApp for agent setup. If eligible, the administrator should go to the " Tools " section within the application and select " Business AI ," then follow the steps to customize the options.
Although all businesses must currently meet this criterion, WhatsApp indicates that if the option is not available, those interested will have to sign up on a waiting list to access the tool.
Official launch and the future of WhatsApp for Business
The company states that, although the feature has not yet been widely released, several businesses in Mexico have already tested it with positive results . They have reported improved message management and significant time savings by not having to respond to each individual message from potential customers.
Meta has officially revealed that WhatsApp's AI business agent technology will arrive in Mexico on November 3, 2025 , making it the first country in the world to have access to this functionality.
This is just one of many moves by WhatsApp focused on introducing new features to help businesses improve their operations. The platform already allows businesses to create announcements in their Status updates , appear prominently in the channel directory to attract new customers, and simplify tasks such as making reservations or choosing seats for flights.
In addition, there are several future plans, such as allowing small businesses using WhatsApp Business to share their standardized bank code (CLABE) in a format that makes it easy for consumers to copy and paste the 18 digits to make transfers and payments.
Original article by Gonzalo Hernández | xakata.com.mx | October 17 , 2025 |
