New artificial intelligence features are coming to WhatsApp in Mexico. This time, unlike previous updates, the new feature isn't directly for users, but for businesses using the version. WhatsApp BusinessWith this launch, Mexico becomes the first country in the world to have artificial intelligence assistants for businesses, designed primarily for SMEs.
According to the company, these new agents will allow businesses—especially small and medium-sized enterprises that use WhatsApp Business as their primary sales and support channel—to change the way they interact with their customers. Thanks to artificial intelligence, they will be able to manage a higher volume of conversations and, at the same time, reduce response times in order to increase sales.
According to Alejandro de Haro, Industry Lead For Meta in Mexico, this will be a «Transformative launch for the economy of companies in the country that use this channel, where artificial intelligence can help them maximize their operational capacity.
What AI agents can do on WhatsApp
According to the company, once configured, WhatsApp's AI agents they will be able to perform several tasks. Among them are:
- Answer frequently asked questions automatically.
- Recommend products from the catalog of bussiness.
- Helping companies to maintain more efficient communication with your customers.
That's not all. Businesses will also be able to customize the configuration of these agents to their liking using their company data, such as the products in their catalog or information from their website, which the assistant will use to build the answersYou can even set a schedule for when the agent is available to respond, just like a real person. Additionally, merchants can define when a conversation should be transferred from the AI to a human agent to handle more complex or specific questions.
How to access the new tool
According to Meta, to access this new feature, the first thing you need to know is if the business meets the necessary criteria. These are:
- Use the WhatsApp Business app in Spanish.
- Have at least one product in your catalog.
This can be confirmed by visiting the official link provided by WhatsApp for agent setup. If eligible, the administrator should go to the "Tools» within the application and select «Business AI» and then follow the steps that allow you to customize the options.
Although all businesses must currently meet this criterion, WhatsApp indicates that if the option is not available, interested parties will have to sign up on a waiting list in order to access the tool.
Official launch and the future of WhatsApp for Business
The company indicates that, although the functionality has not yet been launched on a massive scale, several businesses in Mexico They have already tested it with favorable resultsThey have reported better message management and greater time savings by not having to respond to each message from potential customers.
Meta has officially revealed that it will be using AI agents for business within WhatsApp. will arrive in Mexico on November 3th 2025, which will make it the first country in the world to have access to this functionality.
This is just one of many moves by WhatsApp focused on introducing new features to help businesses improve their operations. The platform already allows businesses to do ads in the States, to appear prominently in the channel directory to acquire new customers and simplify tasks such as make reservations or choose seats for a flight.
In addition, there are several future plans, such as enabling small businesses that use WhatsApp Business to... share your standardized bank key (CLABE) in a format that makes it easy for consumers to copy and paste the 18 digits to make transfers and payments.
Original article by Gonzalo Hernández | xakata.com.mx | October 17 2025 |
