The 3 Best Free Tools for Email Marketing
By definition, Email Marketing consists of the planned and coordinated sending of newsletters or promotional electronic bulletins with the aim of capturing, attracting or acquiring new customers or to retain existing ones.
When done well, email marketing can exponentially increase the trust, credibility, and sales of the company sending it, as well as its brand image. However, it's crucial to be subtle and avoid spam, or the effect can be counterproductive. If done poorly, Google may blacklist the company for sending intrusive newsletters.
There are many online tools available to help you run your email marketing campaigns. However, three are particularly important, and we'll detail them below.
Mailchimp
One of our favorites for its simplicity. Mailchimp allows you to send up to 12.000 free emails per month to a maximum of 2.000 subscribers. Its templates are very simple and customizable, so if you're just starting out, it's the best option for creating your newsletters.
mail relay
Another excellent tool, a bit more complex and professional but equally functional. Mail Relay allows you to send up to 25.000 emails per month for free and has 5.000 subscribers, although you first need to create a free account. It offers very advanced statistics so you can see how your email marketing is performing.
Benchmark
Another good tool for email marketing, perhaps the most recent of the three, but that doesn't make it any less good.
https://www.benchmarkemail.com/
Achieve your goal
Did you know that people only take 3 seconds to decide whether to read an email or not? That's why, if your newsletter isn't attractive and interesting from the start, people won't even read it, and your email marketing campaigns will be forgotten from the beginning.
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