The speed of your website can define the growth of your brand.
All brands, whether small or international, have one thing in common: they want to grow. And while there are many growth strategies, there's one area where almost all can improve: their mobile website.
Mobile is growing every day as the most used platform in a world where people have more ways to search, explore, and buy than ever before. However, simply having a presence isn't enough. To grow, companies must offer a fast mobile experience—the kind that users expect and demand today.
In the retail sector, we've observed that a one-second delay in mobile device loading time can impact conversion rates by up to twenty percentage points. Furthermore, 54% of users report that the longer a brand's mobile site takes to load, the greater their frustration. This presents all businesses with a mobile presence with two options: provide customers with the kind of experience they expect or prepare to see them leave for another site with a faster load time.
If a slow mobile experience drives customers away, a fast experience can help attract and retain them.
However, companies don't invest enough in delivering fast mobile experiences that can generate revenue and brand loyalty. It's not that companies don't understand the importance of this type of experience, but rather that they tend to view it as a goal rather than an ongoing effort. Regardless of how fast a site is, speed should be a continuous priority.
The example of market leaders
The brands considered “successful” include a wide variety of companies that benefited from prioritizing providing a fast experience on mobile devices.
It's crucial, for example, to avoid large images and slideshows on a mobile site, as their slow loading directly impacts the user experience. Through a combination of browser caching , image optimization, and prioritizing content in the visible area, the German e-commerce company bücher.de only loads images if they appear in the user's viewable area. With this and other optimizations, they were able to increase their page speed by 33% and reduce their load time to 3.5 seconds.
Even if a company isn't in e-commerce, mobile speed can impact the bottom line. BMW discovered this when it revamped its mobile site to evoke the same sense of speed, performance, and reliability as its cars. The company enhanced its website by using AMP pages and Progressive Web Apps ( PWAs ), an innovative technology that delivers reliable, secure, and seamless experiences and responds quickly to user interactions, even under poor network conditions. What happened next? In addition to achieving up to four times faster website load times, BMW saw its click-through rate (CTR) to its sales site jump from 8% to 30%, representing an increase of nearly 400%.
Analyze in detail the speed of your page in mobile version
Choosing where and how to invest are some of the most important decisions companies must make, and in Selfish We want to simplify this process so your company can make smart investments in improving mobile speed. That's why we advise you on the process of creating and optimizing websites for mobile devices.
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