The speed of your website can define the growth of your brand.
All brands, whether small or international, have one thing in common: they want to grow. And while there are many growth strategies, there's one area where almost all can improve: their website. mobile web.
Mobile It grows every day as the most used platform In a world where people have more ways to search, explore, and buy than ever before, simply having a presence isn't enough. To grow, companies must offer a fast mobile experience—the kind users expect and demand today.
In the retail sector, we observe that a one-second delay in loading time Mobile performance can impact conversion rates by up to twenty percentage points. Furthermore, 54% of users report that the longer a brand's mobile site takes to load, the more frustrated they become. This presents all businesses with a mobile presence with two options: provide customers with the experience they expect or prepare to see them leave for another site with a faster load time.
If a slow mobile experience drives customers away, a fast experience can help attract and retain them.
However, Companies don't invest enough in delivering fast mobile experiences that can generate revenue and brand loyalty. It's not that companies don't understand that this type of experience is important, but rather that they tend to view it as a goal and not as ongoing work. Regardless of how fast a site is, Speed must be continuously prioritized.
The example of market leaders
The brands considered “successful” include a wide variety of companies that benefited from prioritizing providing a fast experience on mobile devices.
It is crucial, for example, to avoid large images and slideshows on a mobile site, as their slow loading directly impacts the quality of the user experience. Through a combination of storage in Cache From the browser, image optimization and prioritization of content in the visible part, the German e-commerce company books.de Images are only loaded if they appear in the user-visible area. Through this and other optimizations on their page, they were able to Increase its speed by 33% and reduce its loading time to 3.5 seconds.
Even if a company is not involved in e-commerce, speed on mobile devices can affect the bottom line. BMW This was confirmed when the company revamped its mobile site to evoke the same feelings of speed, performance, and reliability as its cars. The company enhanced its website by using AMP pages and progressive web apps (PWA), an innovative technology that delivers reliable, secure, and seamless experiences, and responds quickly to user interactions, even under poor network conditions. What happened next? In addition to achieving up to four times faster website load times, BMW saw its click-through rate to its sales site increase from 8% to 30%, representing a increase of almost 400%.
Analyze in detail the speed of your page in mobile version
Choosing where and how to invest are some of the most important decisions companies must make, and in Selfish We want to simplify this process so your company can make smart investments in improving mobile speed. That's why we advise you on the process of creating and optimizing websites for mobile devices.
[hover_color align=»center» background=»#ffd562″ background_hover=»#fbcc4b» border=»» border_hover=»» border_width=»0px» padding=»60px 60px» link=»https://selfish.com.mx/contacto» target=»» class=»cta-blog» style=»»]Is your website slow?
Contact us and optimize it for fast charging.
