WhatsApp Business Guide

WhatsApp was positioning itself as a tool in digital marketing strategies, given that WhatsappMarketing It is becoming a rather convenient strategy for many businesses.

Thanks to the new version released by WhatsApp: Whatsapp Business we have the possibility of Manage WhatsApp from a business profile, with certain differences and advantages compared to the normal version of Whatsapp.

This social media tool has emerged as an excellent marketing opportunity given the number of people who use it daily. That's why brands are focusing on capturing our cell phone numbers to carry out their marketing campaigns. customer service and its advertising campaigns on whatsappbecause this way they reach the target audience more easily, directly and quickly.

Without a doubt, if you want to take care of and reach the modern customer, a good idea and strategy is to use WhatsApp for business. 

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1. Why use WhatsApp if you are a brand or company?

WhatsApp has celebrated its 8th anniversary; it currently has more than 1.300 million users worldwide (only surpassed by Facebook and YouTube). 70% of these users use it daily in the most technologically advanced countries, even sending over 50 billion messages per dayImpressive, isn't it?

To apply the results to Mexico, a recent national study coordinated by the Faculty of Political and Social Sciences of the UNAM, found that the use of WhatsApp In Mexico, 52.5 percent of the total users surveyed use the application for two to four hours a day, and 17 percent of this total use it for up to six hours a day.

The Whatsapp user has no predominant age group since it is used by everyone, and although It initially starts at age 16 (Minimum age to use Whatsapp) has no age limit and even senior citizens are users of this application.

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2. Advantages of using a WhatsApp Marketing strategy

We're talking about an app that has become essential in our lives; therefore, the power of whatsapp for companies It's the right way to reach a mass audience. Some advantages of doing WhatsappMarketing are:

1. It has a high message view rate.

2. It is a channel that is very close to the customer.

3. It is used by practically everyone because it is easy to use and accessible.

4. It is very effective because having so many impressions results in a higher conversion rate.

5. Its conversion rate (CTR) is very high.

Using WhatsApp for Business provides an online communication channel that can be very useful for:

• Inform about new products or services.
• Create a newsletter with news for customers.
• Inform about special promotions or discounts.
• As a channel for customer service, employee support, distributor support, supplier support, etc.
• To manage reservations or orders

All these reasons make it so that WhatsApp is an essential tool in the communication strategy of an online brand. 

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3. How to use WhatsApp Business

3.1. Download the Whatsapp Business application

The application of WhatsApp Business is not the same as the regular WhatsApp version that we all know. To do this you will need to go to Google Store / Apple Store and download the application:

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3.2. Using WhatsApp Business

The Whatsapp Business version includes several new features.

*It is possible to use WhatsApp Business with the same phone you use for the regular WhatsApp application*

A) Advanced professional profile

With this version of WhatsApp Business you can edit your profile and mark various characteristics of your business: business name, type and description of business, business address, business hours, website, email, etc.

B) Automated responses

With WhatsApp Business, you can create responses from your business settings, allowing you to answer your customers without having to reply yourself. You can create a:

Welcome message. This message will be sent the first time you message us.

Away message. This message will be sent when you contact us outside of our set business hours.

Quick replies. These are messages we can configure to write pre-designed responses. For example, when we want to say goodbye, we could write a "goodbye" message that automatically says, "Thank you for contacting us. We are available for any questions."

C) Statistics

This version of WhatsApp Business brings us a statistical reports section, quite simple for now.

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3.3. How to create a WhatsApp Marketing strategy

To make a WhatsApp strategy for businesses You should take the following points into account:

• Having a large contact list is essential for running a WhatsApp campaign.
• Properly segment your target audience; that is, organize your contacts according to each type of person, their interests, connection times, and/or leisure time.
• Create broadcast lists.
• Analyze what actions and with what interest you will use your Whatsapp Marketing campaign.
• Your message should be multimedia and original. Create engaging content to spark curiosity. You need to build a lasting relationship with your community by generating interest among your customers and avoiding direct sales pitches.
• Update your WhatsApp status. In the latest versions, there are two types:

• • Profile information: This information is displayed next to your profile picture and should include:

• • • Availability: The time you use WhatsApp.
    • Information of interest to the customer: Type of activity, the latest promotion, the link to your website, etc.
    • The Status tab: This latest WhatsApp feature is becoming increasingly popular. It allows you to share images with your contacts, and they are displayed for 24 hours. Ideally, you should share the most important business moments. For example:
    • Whatever promotion you're running or event you're promoting, showing the events you attend even a simple: "Our business wishes you a good day" can serve to remind your contacts that you still exist.
• Your profile picture should be professional, and it is recommended to use your brand logo or a corporate image from the head office.
• Look for tools that make it easier to schedule and perform these tasks:
  • Massyphone and WhatsappMarketing: They offer a multitude of features, such as the ability to send bulk messages. They also serve as a WhatsApp manager for customer service.
  • WhatsDog: To discover the times when our contacts connect to WhatsApp.
  • OGWhatsApp: For smartphone with DualSim and install two WhatsApp apps.

4. Disadvantages of using WhatsApp Marketing

Be careful. WhatsApp campaigns for businesses can be dangerous if done carelessly. In addition to complying with the law, you must be careful and avoid spamming. We recommend the following points:

• • Wasting too much time managing WhatsAppMany companies try to manage WhatsApp as a communication system with their users, but in the end they dedicate a lot of time to this issue.
  • Don't be intrusive (don't spam)With WhatsApp, you can reach your customers directly and quickly. But be careful! All WhatsApp users easily block repeat contacts, so we advise you NOT TO BE INVASIVE. How can you tell if you're being intrusive?
    • Do not forward messages to people who have not responded to our latest messages.
    • Do not forward messages with a shorter period Every week or every month (depending on user engagement with our messages). Send it as if it were a monthly newsletter, or once a season or once a year.
    • Only send messages to customers who are DEFINITELY interested in your services. For this, it would be advisable to create a VIP customer section.

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5. Facebook-Instagram campaigns with information from Whatsapp

Indeed, it's an open secret that these platforms share information. You've probably noticed that when you mention to a friend via WhatsApp that you want to "go on a trip to Rome" (for example), and then you go to Facebook/Instagram, you see ads from airlines trying to sell you a flight to Rome. Surprised? How curious that they guessed you wanted to go to Rome.

Many people question the legality of these actions (as mentioned in this article)But what brands are doing is taking advantage of this situation and making their digital campaigns profitable.
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