Independence Day: how the holiday is being digitized in Mexico

As every year, we find ourselves getting closer to celebrating a date that reminds us of the importance of being and calling ourselves Mexicans: the Mexico's independence dayEvery September 16th, this holiday arrives to invite us to celebrate with traditional foods and drinks, accompanied by our friends, family and colleagues to give the Cry of Independence once again.

Just a few days before it starts, hundreds and thousands of Mexicans are already beginning to look for ways online The food and products needed to celebrate properly. That's why today we're sharing some insights regarding the most popular searchesas well as the foods that Mexicans are already anticipating and some tips so you can significantly boost your sales and join in the patriotic celebrations.

This is how we celebrated Mexico's Independence Day on digital channels

The national celebrations in Mexico begin generating excitement well in advance, with sales surging as early as mid-August. According to Wild Fork, an online store specializing in frozen meals, sales of typical Mexican food products increase significantly from that period onward. They increase by 250%, and the company points out that they are 5 star products Those that have experienced exponential growth compared to 2022:

• Pork (+435%)
• Shredded chicken (+350%)
• Chiles en nogada (+101%)
• Shepherd's meat (+34%)
• Pork brisket (+17%)

On the other hand, information from Mercado Ads indicates that online product searches have also increased considerably. They report that approximately [number of searches] are performed every minute. 21 searches related to the National Holidays within the Argentine marketplace, reaching almost 17 billion daily visits during the day of the celebration. Furthermore, the data shows that the categories that generate the most sales Within the marketplace during this period, the most common items are also: beers, flavorings and syrups, pastries and baked goods, liquors, and dairy products. Likewise, the most popular search terms include: “tequila,” “candy,” “Don Julio 70,” “beer,” and more.

Delivery apps are getting ready for the holiday

In addition to the growing importance of online stores and marketplaces this Independence Day, we shouldn't overlook another sector in Mexico that drives digital sales: delivery. To get ahead of the holiday, delivery apps are already showcasing food, products, and brands with special offers for this coming September 16th on their platforms. One of them is... Rappiwhich has a "Mexican Fiesta" section to showcase discounted items, including soft drinks, beers, liquors, chips, and more.

• 79% of Q-commerce online consumers in Mexico use delivery apps (Capterra)

In addition to this, in 2021 DiDi Food She shared some insights into this celebration, confirming that Mexicans love to experience it to the fullest. Among the main findings, she points out that the 5 most ordered dishes on their app During this time of year, the most popular dishes are gorditas, chilaquiles, enchiladas, tacos al pastor, and quesadillas. They also note that the busiest time for orders is from 10 am to 3 pm.

How to leverage the holiday to grow your online store

By now, you're probably wondering how to join the conversation, while also offering your products and promoting this patriotic celebration. Here are a few ideas to help you. tips which will undoubtedly boost your marketing strategy:

• Create content marketingGenerate posts, articles, images, infographics, videos, or any eye-catching audiovisual format that revolves around Independence Day, standing out from the competition by offering valuable information that captivates your customers.
• It incorporates campaigns with first-party dataWith the aim of getting to know your customers better, this technique is quite useful for achieving better segmentation while also achieving greater reach.
• Anticipate and prepare: since consumers start searching in advance (sometimes even 3 months before), you will need to start managing your campaigns and content in anticipation of the National Holidays.
• Give priority to customerIt's no surprise that demand is significantly high this season, so you'll need to make sure that the technical support you provide to your customers is adequate, making answers and solutions to their problems available in the short term.

This article was originally published in «marketing4ecommerce.mxYou can read the original article. here .