Artificial intelligence (AI) is undergoing a radical transformation with the emergence of DeepSeek , a Chinese startup founded in 2023 that has captured global attention with its innovative open-source models. Its latest creations, DeepSeek R1 and DeepSeek V3 , have had a significant impact on the technology industry, challenging giants like OpenAI and jeopardizing the dominance of US companies in the AI sector.
The impact of DeepSeek on the technology industry
The fact that DeepSeek has developed highly competitive AI models with lower resource consumption has triggered a market reaction. Nvidia , a leading semiconductor and AI hardware company, saw its stock price plummet by 17% , representing a loss of $600 billion . This drop cost it the title of the world's most valuable company, surpassed by Apple and Microsoft . Other tech companies were also affected, with Alphabet falling 4% and Microsoft 2%.
Adding to this market uncertainty was a 3.77% drop in the Nasdaq index, along with losses in Dow Jones futures (-1.04%) and S&P 500 futures (-2.29%) . This volatility reflects fears that Chinese AI could displace US solutions in terms of efficiency and cost.

Technological restrictions and advances of DeepSeek
Despite US restrictions on the sale of advanced chips to Chinese companies, DeepSeek has made significant progress without access to cutting-edge hardware. According to journalist Holger Zschaepitz , DeepSeek's ability to develop efficient, low-cost models calls into question the massive infrastructure investments made by Western companies in this sector.
What is DeepSeek?
DeepSeek was founded in 2023 by Liang Wenfeng , who also heads High-Flyer Capital Management , the startup's sole investor. Its first model was DeepSeek Coder , an open-source model specializing in programming, launched in November 2023.
The DeepSeek team is made up of recent graduates from China's top universities , with a clear focus on technological innovation. Because it doesn't rely on external investors, the company has been able to develop its technology without financial pressure, allowing it to work on long-term AI projects.
However, DeepSeek is subject to internet regulation in China , meaning its AI does not respond to topics deemed sensitive by the Chinese government. For example, when asked about the 1989 Tiananmen Square protests , it avoids answering, while it does provide information about the Spanish Civil War.

DeepSeek R1: Advanced Reasoning AI
On November 20, 2023 , DeepSeek presented a preview of DeepSeek R1 , and on January 20, 2024, it released it as an open-source model. It is an advanced reasoning model , designed for complex logic and mathematical tasks, outperforming OpenAI's GPT-4o in certain parameters.
Key Features of DeepSeek R1
- Superior performance in key metrics, such as:
- AIME (efficiency in AI models).
- MATH-500 (solving mathematical problems).
- SWE-bench Verified (programming tasks).
- Self-verification capability, thanks to its multi-step reasoning.
- Moderate response speed, but greater accuracy, due to its focus on advance planning and task execution.
- 671 billion parameters, with lighter versions of 1,500 billion to 70 billion, adapted for different devices, from laptops to high-performance servers.
- Open source on Hugging Face, under license MIT without commercial restrictions.
DeepSeek V3: AI Mixture-of-Experts
Days after the release of R1, DeepSeek introduced DeepSeek V3 , a language model based on the Mixture-of-Experts (MoE) architecture . This technology divides tasks into different specialized modules, optimizing performance by using only the experts needed for each query.
Key features of DeepSeek V3
- MoE Architecture: optimizes processing by dividing learning among multiple specialized experts.
- 671 billion parameters, with 37 billion activated per token.
- Advanced handling of text-based tasks, including:
- Coding.
- Traducción.
- Content writing and creation.
- It surpasses models like:
- Llama 3.1 405B.
- Claudia 3.5.
- GPT-4o in various parameters.
- Training cost of $5.5 million, significantly lower than that of OpenAI's GPT-4 ($80 million).
- Flexible license, which allows its download, modification and commercial use in multiple applications.
- Available: DeepSeek website, GitHub and its official application.

The rise of DeepSeek in the world of AI
DeepSeek has demonstrated that it's possible to challenge AI giants with highly efficient and accessible open-source models. Its focus on advanced reasoning, resource optimization, and development without commercial constraints could be a game-changer for the industry, offering alternatives to proprietary models from companies like OpenAI.
As AI continues to evolve, DeepSeek's ability to compete without access to advanced hardware raises questions about the future of AI development and the efficiency of Western multi-billion dollar investments. With models like R1 and V3 , this Chinese startup could become a key player in the next generation of artificial intelligence.
Original article by María Bastero | January 27, 2025, published in Marketing4eCommerce











