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Advertising

Explore the best strategies and tools for creating successful advertising campaigns in the digital world. From social media and Google Ads to video and display ads, learn how to effectively reach your target audience. Stay informed about the latest trends and techniques to maximize the ROI of your online advertising campaigns.

Google Reviews in 2025: Why They Matter and How to Write One Step by Step

Learn step-by-step how to leave a review from your device and discover why they remain key for businesses in 2025.

Is Google Search Dead? The Future of Search Engines in the Age of Advertising and AI

Discover how ad saturation, generative AI, and the shift to social platforms are transforming the search experience. Is this the end of organic search? We reflect on the future of the world's most used search engine.

October 31, 2024

Noreply emails: why you shouldn't use them and how to replace them

Discover why noreply email addresses are not recommended for digital marketing and learn effective alternatives to foster interaction and trust with your customers.

September 14, 2023

Independence Day: how the holiday is being digitized in Mexico

The Mexican celebration generates quite a buzz, with a surge in sales even since mid-August.

What is cross-selling in eCommerce

Cross-selling seeks to increase revenue by offering complementary products to current or potential customers.

17 February, 2022

Which social media platforms attract the most visits and which are the most effective for selling?

We present the predominant channels for offering customer services that attract the most visits and, therefore, prospects/customers.

August 27, 2021

Mercado Libre launches initiatives so you can earn money and help with its logistics.

The e-commerce company is committed to expanding its presence by adding small businesses and delivery drivers to its logistics network.

The 8 types of Google Ads campaigns: What they are for and when to use them

To choose one of the 8 types of campaigns in Ads, it is essential to define the objectives we want to achieve.

25 January 2021

What does a community manager do and why do you need one?

A Community Manager is more than just someone who posts content on Facebook, Twitter, Instagram, or other social media. Below, we'll explain the main functions of a Community Manager.

November 23, 2020

40 minutes: the optimal time to recover abandoned shopping carts using email marketing

Did you know that you could sell more in your online store simply by sending emails to recover abandoned shopping carts?

Advantages of email marketing for your business

Email marketing is defined as the sending of commercial messages via email; it is an advertising and marketing strategy.

Ripple, the Tinder of professional networking apps

A team of former Tinder employees, led by Tinder's original CTO, Ryan Ogle, have launched a new professional networking app. The app, called Ripple, aims to be a mobile alternative to LinkedIn.