COMMUNICATION
TONE AND VOICE
Voice and tone guidelines are essential tools that define how Selfish communicates with its audience.
They establish a uniform language and communication style that reflects the brand's personality, helping to build an emotional connection with the audience.
We use these guidelines to ensure consistency across all touchpoints, thereby strengthening our brand identity and facilitating the identification of Selfish in the market.
MEANING
To reflect a cutting-edge and creative brand.
DRAFTING:
- Use of fresh and dynamic language.
- Avoid trite or conventional phrases.
EXAMPLES:
- “We boost your business with cutting-edge digital solutions.”
- “We take your business to the next level.”
Innovation
Creativity
Clarity
Connection
MEANING
Be direct and accessible to the user.
DRAFTING:
- Be direct and accessible to the user.
- Avoid complicated jargon, opting for clear explanations.
EXAMPLES:
- “Intuitive web solutions for your business.”
- "We implement advanced CMS systems to optimize your interface."
MEANING
Balancing professional seriousness with human closeness.
DRAFTING:
- Combine an expert tone with an accessible and friendly touch.
- Being too informal or losing professional focus.
EXAMPLES:
- “Your online success starts here, with our expert team.”
- "We'll make your website incredibly cool."
Professional
Staff
vocabulary
The vocabulary of Selfish It should be modern and technical, but always explained in an accessible way. It should include terms that evoke innovation and efficiency, using words that reflect advanced technology and
a personalized service.
TONO
The tone of Selfish He must be confident and expert, but also warm and welcoming. He must convey confidence in his skills and knowledge, inviting the audience to feel part of a tech community.
inclusive and progressive.
CADENCE
The cadence in the writing of Selfish It should be dynamic and agile, reflecting the brand's innovative and energetic nature. Sentences should be short and direct, maintaining a flow that captures and holds the reader's attention, promoting dialogue and action.
VISUAL GUIDELINES
profile picture
The logo prominently dominates the space; ideal for publications in
Instagram, profile picture on platforms such as Facebook, Instagram, LinkedIn, etc.
VISUAL GUIDELINES
Facebook cover
The web domain will be strategically positioned to ensure its visibility.
on mobile devices. An attractive graphic will occupy the left side, while
The relevant text will be placed on the right. All elements will be
centered, ensuring a coherent and balanced design that attracts attention
and reinforce the brand's visual identity across all platforms.
VISUAL GUIDELINES
On our Instagram we showcase our portfolio with high-quality images
and project descriptions. The images, which can be photographs,
Mockups or screenshots of parts of the project should have a clean aesthetic.
and minimalist.
We use interactive formats like Stories and Reels to offer a more in-depth look
dynamic and personal nature of our work.
