Logo
What Defines Us
Naming
Mirrors are magical symbols of unconscious memory and all the mysterious virtues and powers of being. Recognizing yourself is the beginning of everything.
The essence of the company is inspired by the concept of rational egoism with the desire to get the best out of ourselves.
Day by day we strive to learn the technique, because it is precisely this learning that allows us to meet the expectations of our clients.
Our Essence
Symbol
The main figurative element consists of a flame and two brackets that guard it and provide symmetry.
The flame symbolizes the inner fire that each individual possesses to bring out the best in themselves. Its stylized shape resembles the letter "S," alluding to the brand's name. Its organic nature represents creative freedom and the brand's connection to design and art.
As a complement, the brackets represent rational thinking with defined and structured processes characteristic of programming, alluding to the main service offered by the brand.
Our Identity
Logo
The inscription "Selfish" It always keeps the name visible, expressing formality and elegance through a serif typeface.
Black represents the brand's formality, while gold symbolizes elegance, good taste, and abundance. This color combination reflects the quality and attention to detail that Selfish offers to its clients.
The tagline "Web Development & Digital Services" complements the logo, emphasizing the brand's core service and adding clarity and context to the company's identity. This addition strengthens the brand identity and helps clients immediately understand its area of expertise.
Versatility
Construction
Our logo consists of three elements: first, our symbol, which is a flame enclosed in square brackets. Then, the wordmark "Selfish", written in lowercase and using a serif font. Finally, the tagline, which highlights our services.
Depending on the application, the logo can be used in three ways: in its complete form with all three elements, just the wordmark, or the wordmark together with the symbol. This versatility allows us to adapt our brand identity to different situations and needs.
Protection Area
To preserve the integrity of the logo, a minimum clearance space must always be maintained around the logo.
The spacing isolates the logo from graphic elements that might distract attention.
This value will be equivalent to the size and proportion of the letter “E” in the logo Selfish.
Breeding area
To preserve the integrity of the logo, a minimum clearance space must always be maintained around the logo.
The spacing isolates the logo from graphic elements that might distract attention.
This value will be equivalent to the size and proportion of the letter “E” in the logo Selfish.
Minimum reduction
Digital uses: 85px wide proportionally.
Printed uses: 2 cm wide in proportion.
*Symbol can measure 1 cm or 50 px.
Corporate Standard
Incorrect Uses
The logo of Selfish It must not be altered or modified in any way
some. To ensure compliance with our standards
brand, always use the colors, settings and parameters of
scale specified in these guidelines.
Do not alter the proportions of the logo elements.
Do not change or alter the font.
Don't change the logo colors.
Do not use parallel shadows.
Do not outline the logo.
It should not be rotated or tilted within a design.
Do not break down, displace, or move any element within the logo.
Do not include embellishments or symbols in the logo.
Do not distort the logo.
ABOUT IMAGES
You can also use a logo of Selfish about images
placed taking into account the content and contrast of the image.
ABOUT IMAGES
Web domain
It is constructed using the Poppins typeface; the word “selfish”
followed by a period, in semi-bold weight. Then the
domain, dot com dot mx with light weight.
