The Most Downloaded Apps in the World in 2025

Every month, millions of users around the world download thousands of apps from the app stores of the two main mobile ecosystems (iOS and Android) in search of entertainment, productivity, communication and much more.
We analyzed the report “State of Mobile 2025"Sensor Tower to discover which apps were the most downloaded, with the most users and the highest revenue worldwide.

According to the report, the most downloaded apps in the world During 2024, the following figures were recorded (adding iOS and Android):

Instagram (Social networks)

A platform for sharing photos, short videos, stories, and reels with a strong visual focus.
Target audience: 18-34 years old, especially Millennials and Gen Z.
Marketing: Excellent for branding, influencer collaborations, product posts, and engaging visual content that drives sales and customer loyalty.

TikTok (Social networks)

Platform to create and share short videos with music, effects and viral challenges.
Target audience: 13-34 years old, especially Gen Z and Millennials.
Marketing: Ideal for viral content, influencer collaborations, and creative ads that quickly grab attention. Use it to showcase the human side of your brand, launch challenges, and generate massive engagement.

WhatsApp Messenger (Messaging)

Instant messaging application for chats, calls and file sharing.
Target audience: 18-50 years old, especially people looking for fast and direct communication.
Marketing: Use it with WhatsApp Business for customer service, personalized sales, appointment or order reminders, and direct campaigns with a high open rate.

Facebook (Social networks)

A social network for connecting, sharing content, creating communities, events, and selling products.
Target audience: 25-54 years old, mainly Millennials and Gen X.
Marketing: Ideal for creating targeted campaigns, selling products through Facebook Marketplace, interacting with customers, and launching highly segmented ads.

Temu (Shopping)

Online shopping app that offers products at low prices, from clothing to electronics.
Target audience: 18-45 years old, shoppers looking for affordable deals and trends.
Marketing: Use it to study consumer trends, analyze competitive pricing, and explore collaborations for exclusive sales or discounts.

CapCut (Video editing)

Easy-to-use video editing tool, popular among content creators for TikTok, Reels, and Stories.
Target audience: 15-35 years old, content creators, influencers and brands.
Marketing: Useful for creating high-quality promotional videos for your social media without the need for expensive equipment. Perfect for making engaging content that boosts your business.

Telegram (Messaging)

Fast and secure messaging app, with group chats, broadcast channels and automated bots.
Target audience: 18-45 years old, users who value privacy and online communities.
Marketing: Ideal for creating communities, sending product updates, exclusive promotions, and personalized customer service via bots.

Threads (Social networks)

A text-based social network linked to Instagram, focused on short posts and quick conversations.
Target audience: 18-35 years old, mainly active Instagram users and content creators.
Marketing: Use it to share quick updates, interact with your community, ask questions, conduct polls, and generate conversations that strengthen your relationship with your audience.

Spotify (Music and Podcasts)

Music streaming platform, podcasts and personalized playlists.
Target audience: 18-44 years old, lovers of music, podcasts and audio content.
Marketing: Excellent for targeted audio ads, creating branded playlists, or launching your own podcast to talk about your business, products, or industry.

ChatGPT (AI and Chatbots)

AI assistant to generate texts, answer questions, create content and automate tasks.
Target audience: 18-55 years old, from students and freelancers to companies and entrepreneurs.
Marketing: Use it to generate content ideas, write emails, create advertising copy, optimize SEO, respond to customers, and automate interactions, saving time and resources.

Social media and messaging apps continue to dominate, with TikTok and Instagram leading the rankings. Temu's growth in e-commerce and ChatGPT's in artificial intelligence are noteworthy.

Apps with the Most Monthly Active Users

Aside from downloads, it's also interesting to know which apps have the most monthly active users worldwide. Here's the ranking:

YouTube (Social networks)

Video platform for sharing, live streaming and consuming entertainment content, tutorials, reviews, and more.
Target audience: 18-49 years old, with a large presence of Millennials and Gen Z.
Marketing: Use it for video content such as tutorials, product demonstrations, video ads, and live streams, building trust and loyalty in your brand.

Chrome (Browsers and Search Engines)

Fast and secure web browser to access any website, extensions, and Google tools.
Target audience: 18-65 years old, both casual and professional users.
Marketing: It's not an advertising platform, but optimizing your site for Chrome and Google ensures a better user experience and improves your SEO, attracting more traffic.

Facebook (Social networks)

A social network for connecting, sharing content, creating communities, events, and selling products.
Target audience: 25-54 years old, mainly Millennials and Gen X.
Marketing: Ideal for creating targeted campaigns, selling products through Facebook Marketplace, interacting with customers, and launching highly segmented ads.

WhatsApp Messenger (Messaging)

Instant messaging application for chats, calls and file sharing.
Target audience: 18-50 years old, especially people looking for fast and direct communication.
Marketing: Use it with WhatsApp Business for customer service, personalized sales, appointment or order reminders, and direct campaigns with a high open rate.

Google (Browsers and Search Engines)

The world's most popular search engine for finding information, products, and services.
Target audience: All ages, from students to professionals.
Marketing: An essential tool for SEO and Google Ads campaigns, ensuring your business appears when customers search for what you offer.

Instagram (Social networks)

A platform for sharing photos, short videos, stories, and reels with a strong visual focus.
Target audience: 18-34 years old, especially Millennials and Gen Z.
Marketing: Excellent for branding, influencer collaborations, product posts, and engaging visual content that drives sales and customer loyalty.

gmail (Email)

Email service for personal and professional communication, with integration of Google tools.
Target audience: 18-65 years old, including students, employees and entrepreneurs.
Marketing: Useful for email marketing strategies, newsletters, promotions, and email automation, maintaining direct contact with customers and prospects.

TikTok (Social networks)

Platform to create and share short videos, with effects, music and viral challenges.
Target audience: 13-34 years old, mainly Gen Z and young Millennials.
Marketing: Ideal for viral content, trends, challenges, influencer collaborations, and interactive ads, generating high engagement in a short time.

Facebook Messenger (Messaging)

Facebook-linked messaging app for chats, video calls, and file sharing.
Target audience: 18-45 years old, including active Facebook users.
Marketing: Perfect for automated customer service with chatbots, answering quick queries, and sending offers or reminders to potential customers.

Google Photos (Photograph)

Service to store, organize and share photos and videos in the cloud.
Target audience: 18-55 years old, from casual users to content creators.
Marketing: A tool to manage your brand's visual content, store material for social media, and maintain a visual portfolio accessible from anywhere.

The ranking of monthly active users shows the dominance of two giants like Google y Meta, with several of its applications among the most used applications in the world.

 Apps that Generated the Most Revenue

• TikTok (Social networks)
• YouTube (Social networks)
• Google One (Cloud)
• Disney + (Streaming)
• tinder (Quotes)
• Tencent Video (Streaming)
• Max: Stream HBO (Streaming)
• iQIYI (Streaming)
• LinkedIn (Employment and Training)
• Bumble (Quotes)

This highlights the immense power of subscription-based platforms, with TikTok and YouTube leading the way. Streaming is another major player in the ranking of the world's highest-grossing apps. LinkedIn stands out for its strong monetization efforts in the professional sphere.