7 tips to make a story memorable

In the conference The psychology of money and happiness, Andres Roemer He outlined one of the most interesting techniques I've ever heard about communicating ideas. He did so through a creative example, telling a story about a murder in a bar. Upon further investigation, this technique comes from the book Made to Stick, Chip and Dan HeathIn it, 6 qualities are offered that make a story memorable; we will assume that the seventh was added by Roemer.

It all stems from an acronym originating in English. SUCCESS

Simple (Simple)

Simplicity is achieved when an idea is reduced to the most essential elements that make it work, thus emphasizing what is truly important.

Unexpected

The best ideas offer a break from the everyday or ordinary. Once they capture our attention, ideas take root in our minds, maintaining our interest and creating a desire to discover how the story unfolds.

Concrete

We must present our ideas in terms of sensory information. Speaking concretely is the only way to ensure that our idea means the same thing to everyone in the audience.

Credible (Credible)

Fixed ideas give us a reason to believe they are true (even when they are not). Another source of credibility is personal experience.

Emotional

Include a reason for users to empathize with the story. Emotional connection speaks to our desires and is intertwined with our self-image.

Sexy (Sexual)

A story will always be interesting if it includes elements that allude to sex or death.

Story (Stories)

Stories encourage our imagination to broaden our horizons, both rationally and emotionally.