6 Reasons Why You Should NOT Build Your Website on Wix
If you've ever thought about creating your own free websiteYou may have heard of Wix.
Wix is a free web design platform that requires no technical knowledge. They themselves say that with Wix you can create a PROFESSIONAL-LOOKING website from scratch, for free and without knowing anything about programming.
If cheap things end up being expensive, imagine what free things are like.
We have nothing against designing a website with Wix, as long as it's NOT a website with serious and professional objectivesIn other words, for a high-quality online business.
Every time clients come to us with a website designed in Wix, we've had to throw our hands up in despair. Again, not because it's a bad platform, but because It is not suitable for 90% of web design and development purposes. of those who end up using it.
If you want to design a website or blog purely as a hobby, to express your opinions, or to direct people from social media to it, always without any intention of generating income, then Wix is reasonably good, for those who enjoy it. But If your intention is to create a real online business or have a professional presence on the Internet, we're sorry, it doesn't work as a web development tool.No matter how much they advertise that "PROFESSIONAL ASPECT"and that your website will be "compatible with search enginesWhat does that mean? That doesn't exist! Everything that is in the public domain on the internet is “compatible with search engines".
1. "Free"
It must be said that the templates Wix uses aren't bad at all if we only consider appearance (I say "appearance" because, remember, "web design" isn't a term that applies solely to aesthetics). Some of the designs they offer are even more than decent. You can actually create a visually quite harmonious website with Wix. If that's your intention—for example, to showcase your portfolio or simply to have a website that your existing clients can use as a reference or to find more information—then Wix is a great option.
However, there's one small drawback to keep in mind: if you want your own domain, remove advertising, or purchase additional hosting, be prepared to pay.
2. WIX domain or you pay
A website that represents a serious online business, simply You CANNOT have a Wix domain.
http://wix.com/minegocioserio
It doesn't seem serious. We recommend the following:
http://minegocioserio.es
If you stick with the Wix domain, sooner or later the free hosting Wix gives you will become too small and you'll have to buy more.
3. Presence but not visibility or effectiveness.
They say it themselves:It allows you to easily create a professional online presence.From this phrase, we highlight three words: easy, presence y Experience.
EasyIndeed, it's easy. We can't deny it. The design is very simple, and I reiterate, if your goal is NOT to acquire clients, NOR to rank on Google, and you don't want to overcomplicate things, Wix is an acceptable option for a decent website.
ProfessionalOnline presence, in fact, has Professional appearance (not professional web design, which is something very different)However, the actual performance of any website built on Wix is poor compared to many other CMS platforms. And that deficiency is partly due to the fact that You can't do SEO properly with this platform.
PresenceWix lets you design a website to have a PRESENCE, not visibility. Presence isn't just a guarantee of effectiveness, it's COMPLETELY USELESS if you also lack VISIBILITY, which is highly unlikely if you choose to design your website with Wix.
4. It's not SEO-ready
Basically, what Wix lets you do for SEO is add your title and description, which could be keywords. But This and nothing are the sameIt doesn't allow you to optimize the SEO of shop items or individual blog posts. This is a major drawback for a decent website. It also doesn't let you add 'alt' text to images, so they'll be invisible to Google, which won't index them unless they have that attribute. There's no internal SEO configuration, and no efficient additional tools are available.
5. One Page / Several pages
We mentioned earlier that the appearance (not the web design) of Wix templates is quite good. However, if we go into detail, it's important to highlight the following: when you design a website on Wix, you're actually designing a single page that appears to be several. This creates, for the user and through software, an "illusion" of navigating through pages, but in reality, it's the same page. Wix primarily operates using JavaScript. Therefore, Google (which only reads HTML text and elements, not JavaScript) is unable to interpret what this mass of words and JS content is about. If Google can't identify the content of your website, do you think it will ever be able to rank you well? That said, Google ignores everything that isn't HTMLThe same applies to content from websites built in Flash. You'll never be able to read them.
That's why there's no option to configure your SEO on each page separately, as I mentioned in the previous reason, because in reality, it's just one page.
6. Loading speed
The reason mentioned above, JavaScript, is why a Wix website loads so incredibly slowly. It's loading one page at a time, not one after another. Loading speed is very important to Google because it provides data on user experience, which is fundamental to any web development project.
If a website takes more than 5 seconds to load (this is already too much, but it's average), then Google considers that it is not providing a quality service to its customers (users) and relegates the page to lower positions.
