Did you know that you could increase sales in your online store simply by sending emails to recover abandoned shopping carts? According to the study we're presenting today, You can recover up to 6,1% of lost customersThis means that if 100 customers abandon their cart, you could get 6 of them to return and complete their purchase. Can you imagine what this would mean for your business?

Email delivery time is crucial 

Blueknow, a company specializing in personalization and recommendation technologies for eCommerce, has conducted a study based on 100,000 abandoned shopping carts from companies that use their abandoned shopping cart recovery system to know How does the time it takes to send your communication influence conversion? final. To achieve this, they have taken into account the minutes that pass from when the customer abandons the shopping cart until the recovery email is sent via eMail Marketing.

After conducting a detailed analysis, they have concluded that the The optimal time to send an email to recover abandoned shopping carts during the purchase process is 40 minutes., although with some variations depending on the target audience of each online store.

time conversion bk

La The recovery rate when sending an email after 40 minutes is 6,1%., the highest of all. Beyond this limit, in the first 3 hours From the moment the cart is abandoned, a conversion rate of 5,04%Therefore, it is important that purchase reminder communications occur within these first three hours after the customer has abandoned the cart without having purchased anything.

If it takes a while to send that email 24h From the moment the cart was abandoned, the conversion rate is only 2,84%While if this time passes, the conversion rate drops to 1,44%. The difference between sending an email within the first hour versus 24 hours is 264%.

This is because the more The closer to abandonment, the more communication occurs The potential customer is more likely to decide to make a purchase. On the one hand, because the desire to buy increases, This creates a new incentive to finally acquire the product, but on the other hand, the longer it takes, the more likely it is that the customer will regret it, find themselves in an unsuitable moment, or, indirectly, that they have already made the purchase on another eCommerce site.

Cheerful couple making online purchases at home

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The importance of sending emails to recover abandoned shopping carts

The interesting thing about all this is that even if an email is sent to recover abandoned shopping carts after 24 hours or on subsequent days, There is still a possibility that a customer will buyIn any case, sales are increasing. After 100 follow-up emails, having just one result in a purchase is already a significant improvement.

Many customers don't buy simply because they lack the motivation or incentive to do so. Why let customers go when over 70% of shopping carts end up being abandoned?

We can put a clear example: Imagine an online store visited daily by thousands of potential customers, of whom 100 add at least one item to their shopping cart. 70 of these will abandon their carts without making a purchase. Only 30 will complete a purchase. By sending emails to recover abandoned carts 40 minutes after the event, At least 4 customers could be recovered that day. We are talking about a small case, since obviously the figures can be much higher, or lower.

In any case, Sending a recovery email for each abandoned cart increases sales from any online store without too much effort! What are you waiting for? Sell ​​more in your online store?

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