Did you know that you could increase sales in your online store simply by sending emails to recover abandoned shopping carts? According to the study we're presenting today, You can recover up to 6,1% of lost customersThis means that if 100 customers abandon their cart, you could get 6 of them to return and complete their purchase. Can you imagine what this would mean for your business?

Email delivery time is crucial 

Blueknow , a company specializing in personalization and recommendation technologies for eCommerce , conducted a study based on 100,000 abandoned shopping carts from companies using its abandoned cart recovery system to understand how the time it takes to send the recovery email influences the final conversion rate. To do this, they considered the number of minutes that elapse between the customer abandoning the shopping cart and the time the recovery email is sent via email marketing.

After conducting a detailed analysis, they concluded that the optimal time to send an email to recover abandoned shopping carts during the purchase process is 40 minutes , although with some variations depending on the target audience of each online store.

time conversion bk

The recovery rate for sending an email within 40 minutes is 6,1% , the highest of all. Beyond this threshold, the conversion rate in the first 3 hours after cart abandonment is 5,04% , making it crucial that purchase reminder communications occur within these first three hours after the customer abandons their cart without making a purchase.

If you wait 24 hours to send that email after the cart is abandoned, the conversion rate is only 2,84% , while if this time is exceeded, the conversion rate drops to 1,44%. The difference between sending an email within the first hour versus 24 hours is 264%.

This is because the closer the communication occurs to the point of abandonment, the more likely the potential customer is to make the purchase. On the one hand, it increases the desire to buy, creating a new incentive to finally acquire the product. On the other hand, the longer the delay, the more likely the customer is to change their mind, be in an unsuitable situation, or, indirectly, have already made the purchase on another e-commerce site.

Cheerful couple making online purchases at home

How to increase sales in your online store with just an email address? CONTACT US!

VISIT US ON INSTAGRAM

The importance of sending emails to recover abandoned shopping carts

The interesting thing about all this is that even if you send an email to recover abandoned shopping carts after 24 hours or on subsequent days, there's still a chance that a customer will make a purchase . In any case, sales increase. After 100 recovery emails, having just one customer complete a purchase is already a significant improvement.

Many customers don't buy simply because they lack the motivation or incentive to do so. Why let customers go when over 70% of shopping carts end up being abandoned?

Let's take a clear example: Imagine an online store visited daily by thousands of potential customers, of whom 100 add at least one item to their shopping cart. Of those, 70 will abandon their carts without making a purchase. Only 30 will complete the transaction. By sending abandoned cart recovery emails within 40 minutes of the abandonment, at least 4 customers could be recovered that day. This is a small-scale example, as the actual figures could obviously be much higher or lower.

In any case, sending a recovery email for every abandoned cart increases sales for any online store with minimal effort! What are you waiting for to sell more in your online store?

[hover_color align="center" background="" background_hover="" border="" border_hover="" border_width="0px" padding="60px 60px" link="https://selfish.com.mx/contacto/" target="" class="cta-blog themecolorbg" style=""] Integrate abandoned cart recovery into your online store now [/hover_color]