Need reasons to create an app? Mobile phone use in Mexico continues to grow. By the end of 2020, 9 out of 10 people owned a mobile phone . Since 2015, mobile phones have become the leading device for accessing the internet. Along with tablets, they are the two devices that have experienced the most significant growth in recent years.

However, 55,2% of those surveyed do not believe that a mobile application is vital for their business growth . In fact, only 26% of Mexican SMEs have an app to increase their customer base in the digital environment. And this is despite the fact that, according to a report by The App Date, the figures indicate a user need:

• 81% of Mexicans use smartphones.
• 3.8 million apps are downloaded every day. 27,7 million Mexicans use apps daily.
• The age group most addicted to apps is from 25 to 34 years old.

Reasons to create an app

More and more users are downloading different apps to their mobile devices for quick access to everything they love. Furthermore, apps can offer a wealth of unique features, many of which are incredibly useful for a large number of users.

That's not to mention that having an app will allow your brand to capture more leads while building loyalty with current customers.

Below are 10 reasons to create an app that will help you make the right decision:

1. You increase brand visibility and expand your database

Increasing visibility and traffic is one of the main objectives of any digital marketing strategy. You can achieve these goals by creating your own app. This increased visibility will allow you to expand your customer database.

With an app, you can reach a larger number of people, which will allow you to grow your customer base. Furthermore, having an app allows you to segment and reach users with different profiles based on their behavior: how much time they spend in your app, which links they click, which creative assets catch their attention, how they behave when they arrive at your website, and so on.

2. You make a commitment to your customers

Just as you expand your customer database, you also increase your engagement with them. If a user downloads your app to their mobile device, they can contact your company 24/7 . They'll always have the option to get in touch through the downloaded app, which will be constantly available and visible on their mobile screen.

Therefore, it's a way to show them that your brand is always available to its users. This increases their trust in the brand. And, furthermore, it makes users feel more connected to your brand. So much so that they give you space in a place as personal as their mobile device.

3. You offer a new space for your brand

One of the main reasons to create an app is that you can use a new space to showcase your brand values. This extra space is key to increasing your business's visibility and popularity . It's also a great way to connect with your customers through other channels.

Users seek information about things they like in different digital environments. And apps, as seen in the figures at the beginning, are one of the digital spaces that are gaining the most importance.

Therefore, creating an app is essential to keep up with the fast pace of customer demand, try not to lose them, and respond to their ever-increasing needs and requirements.

4. An exclusive promotional channel

Having an app expands the channels through which you can promote your brand's various offers. Furthermore, an app provides an exclusive space for your brand, allowing you to use creativity to promote your products and services in original ways.

In fact, it's common for some brands to use their apps to promote exclusive offers, available only to people who have the app downloaded on their smartphones. This is a good way to encourage downloads, as users understand that downloading the app has intrinsic value: access to exclusive offers. Example: Burger King

5. A fast, simple and effective channel

Most apps are easy to use, simple, and fast. Apps offer a quick and much more intuitive service than other digital marketing channels. Furthermore, their simplicity is emphasized so that users don't encounter navigation problems, for example.

In fact, many apps maintain the same navigation systems that have become standards to ensure their usability. This is one of the guarantees for an app to be downloaded and used on a massive scale. Only if users find it simple and quick to use will they give it the opportunity that all brands seek.

6. You achieve greater customer loyalty

As mentioned earlier, when someone downloads your app to their mobile device, it's a clear sign of loyalty and trust. This action demonstrates genuine interest in your brand, which also helps you identify your target audience.

Furthermore, once users download your app to their mobile devices, they'll see your brand's icon daily on their screens. If you encourage them to open it regularly to find valuable offers, you'll have achieved almost daily exposure. And that's not even considering the possibility of them recommending your app to their friends and family.

7. You can offer new features

Another reason to create an app is the number of features you can add to this new space. These days, almost every company has a website. However, many of them tend to be the same as, or very similar to, those of the competition. Therefore, having a branded app will make a real difference from the start.

Furthermore, an app allows you to showcase much more and implement more games with your users. An app is the ideal place to let your imagination run wild.

A great idea is to add features to your app that you've always wanted to incorporate into your strategy but, for whatever reason, never quite got around to including. You can create games, contests, videos—exclusive content for your app that will help boost its popularity. Creating a dedicated app is ideal for differentiating yourself from the competition and demonstrating your unique expertise.

8. An economical option

Creating an app isn't cheap. If you want to create an engaging app, you need to make a significant investment . However, it's a cost-effective channel in terms of return on investment. For one thing, the required investment isn't as high as advertising in media like television.

But, in addition, an app is a novel channel that opens doors for you simply by being present when the competition is not yet capturing leads on this channel.

9. A simple app requires no special knowledge

Creating a basic app is quite simple. You don't need any programming knowledge to create one . Several online tools are available to help you with this task . These digital applications handle all the work for you, making the process of creating content and features much easier.

Therefore, if you don't have specific knowledge about this subject, don't worry. Do a little research on the best online tools that can help you create apps and choose the one that suits you best.

10. It is a channel of the future

All the data points to the smartphone as the essential device. And with it, all the channels designed specifically to work on mobile devices. An increasing number of users are connecting to the internet through their mobile devices.

This increases the chances of reaching and attracting a larger number of users. Furthermore, it seems that apps still overshadow mobile browser connections. According to The App Date report, 89% of the time we spend using smartphones is spent in apps.

This way, if a user is genuinely interested in your company, they'll download your app to their mobile device. This will give them continuous and direct access to all the content your brand wants to offer.

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